The first time that I knew about Vermont tourism was when I was a first-year student at Saint Michael’s College, which is located in Colchester, Vermont. Because I like hiking and I know there are a lot of sources for hikers in Vermont, I went to Vermont State Parks’ website to check where I should go for hiking. The website was not very interesting to me because it was in an “old fashion” style, and I did not that much time browsing the website.
However, the second time that I heard about Vermont tourism was in my Wildness Photography class. My professor told us that Vermont Tourism established a new website that specifically focus on travelers coming to visit Vermont. Vermont tourism also renamed their website as “Vermont Vacation.”
This new website is very attracted because it uses a lot of effective pictures to catch audience's eyes and attentions. To have absorbing pictures for a tourism website is very important. When I first opened this web, I was trying to look all of the pictures first and then checked the information. Some people might not have been to Vermont or have any experience of adventure before, but they might start getting interested after they saw those beautiful pictures.
Another great thing about this new site is that the home page has a lot of signature’s activities in Vermont. That is exactly what people are looking for when they travel to Vermont. Secondly, I really like the pages of “things to do” and “town & regions,” especially it divided by fours seasons in “things to do.” Since the fours seasons are very contrasting in Vermont, it is good to let our tourists know that skiing is not the only thing they could do in Vermont. Nevertheless, when I was browsing the old Vermont tourism’s old website a year ago, I did not even want to spend much time on it.
The old website
The old website's link: http://www.vtstateparks.com/
The new website
The new website's link: https://vermontvacation.com/
I can tell that Vermont tourism spent a lot of time on its new site, and this website did a really good job on visual attraction. The homepage actually gives people enough information to explore. If I were a tourist to Vermont and opened the homepage, the activities in homepage would be the first things I am looking for. That is exactly what a travel needs and wants.
In addition, this website is easy to navigate for me because there are not a lot of options on the top bar of the interface and there are only four sections. When I was browsing this website, I also felt that my attention and direction were lead by those pictures. For people who have not been to Vermont, the pictures are the only way to communicate with them and convince their eyes. In my view, these pictures are properly used to deliver the information.
I think the website is designed very well because it really looks like Apple’s official website, a big picture with couple words of explanation. Personally, when I am browsing a website, I wish the website could be as simple or clear as possible. The picture itself could give me enough assumption and information without a lot of explanation.
The website's top bar
The website also did a good job on customer-managed relationship that means the officials built a relationship with customers via today’s digital medias and interact each other. What social medias this site uses are Facebook, Instagram, YouTube, Pinterest and Twitter, which already has 18.5k followers.
Additionally, whatever people are doing in modern times, we like using electronic devices to do anything such as navigating, checking restaurants nearby, shopping, watching games and etc. I also tried to open this site on my cellphone and tablet, and it just fits more on the cellphone and tablet and becomes easier to browse.
How to socialize with Vermont Vacation
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