One day, I was unexpectedly called by a staff who is currently working at the admission office at SMC. He wants to talk about promoting SMC through some Chinese social medias on internet because Facebook, Twitter and YouTube are blocked in China.
The first social media that I would recommend is WeChat. In China, 600 million people already registered an account for WeChat by 2013. This is the most popular app on cellphone in China, and most Chinese people are currently using it instead of sending texts and making calls. This app is more likely an app that combines Facebook, Twitter and Group Me. It adds people from your phone's contacts automatically, people can post with pictures anytime, and they also can create group's chat. In addition, this is an app allowing payment transferring, so a lot of people start doing business on WeChat.
What is more important is that this app also allows any organization or individual person building their own public account. If WeChat is the most popular app that Chinese are using everyday, having an public account would be one of the best way to build a customer relationship better than any other social media. Because once people follow your public account in WeChat, everything you post on your public account, your follower can receive. It can be a voice message, pictures or a power point. Of course, the more valuable and interesting content you build, the more followers you can attract. This is a very typical e-marketing that we call in modern times.
WeChat builds a new relationship between customers and product, and the sellers do not have to rent a real store, especially for those small business owned by individuals. Another advantage that WeChat offers from a view of advertising is all of your friends on WeChat know you already in real life, so you do not have to worry about word of mouth. If your post is interesting, no even your friends can share it with others through WeChat's moment (a feature like Twitter), other people who do not know you might also share it because they like your post.
If I SMC marketing department starting to use this app to attract more students in China, it can be a helpful and useful tool for SMC to let more people know this school through Chinese social media. If the school opens a public account, it should be no doubts that all of the Chinese student at SMC could follow it. If each Chinese student has 200 contacts on their WeChat and they would like to share some information about our school through WeChat's moment, it will be at least 6000 people starting to know this school at the first round. If anyone likes about our school among those 6000 people, it means WeChat is getting more helpful for SMC to reach its goal in China.
The first social media that I would recommend is WeChat. In China, 600 million people already registered an account for WeChat by 2013. This is the most popular app on cellphone in China, and most Chinese people are currently using it instead of sending texts and making calls. This app is more likely an app that combines Facebook, Twitter and Group Me. It adds people from your phone's contacts automatically, people can post with pictures anytime, and they also can create group's chat. In addition, this is an app allowing payment transferring, so a lot of people start doing business on WeChat.
What is more important is that this app also allows any organization or individual person building their own public account. If WeChat is the most popular app that Chinese are using everyday, having an public account would be one of the best way to build a customer relationship better than any other social media. Because once people follow your public account in WeChat, everything you post on your public account, your follower can receive. It can be a voice message, pictures or a power point. Of course, the more valuable and interesting content you build, the more followers you can attract. This is a very typical e-marketing that we call in modern times.
WeChat builds a new relationship between customers and product, and the sellers do not have to rent a real store, especially for those small business owned by individuals. Another advantage that WeChat offers from a view of advertising is all of your friends on WeChat know you already in real life, so you do not have to worry about word of mouth. If your post is interesting, no even your friends can share it with others through WeChat's moment (a feature like Twitter), other people who do not know you might also share it because they like your post.
If I SMC marketing department starting to use this app to attract more students in China, it can be a helpful and useful tool for SMC to let more people know this school through Chinese social media. If the school opens a public account, it should be no doubts that all of the Chinese student at SMC could follow it. If each Chinese student has 200 contacts on their WeChat and they would like to share some information about our school through WeChat's moment, it will be at least 6000 people starting to know this school at the first round. If anyone likes about our school among those 6000 people, it means WeChat is getting more helpful for SMC to reach its goal in China.
No comments:
Post a Comment